Targeted communication with email marketing

With email marketing, you can reach group leaders who use fundraising services and need up-to-date information about fundraising products and benefits. With feedback and satisfaction surveys, you can also collect valuable information to develop your company’s service.

The marketing message reaches approximately 4,000 potential group leaders, and the number is growing steadily.

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Results-driven email marketing

e-Myynti’s email communication is based on a carefully selected target group that includes teachers, coaches and association representatives — people who have already shown interest in fundraising.

We follow proven communication practices to ensure that messages are perceived as useful rather than intrusive. For this reason, we do not send email campaigns too often. Instead, we time the campaigns carefully: no more than 2–3 times per month. We track open rates, clicks and unsubscribe rates, and react based on the data when needed.

That is why we communicate thoughtfully, at the right time and with respect for the target group. This helps keep readers interested and engaged.

Best times for email campaigns

The success of email campaigns also depends greatly on timing.
This is how you can maximize opens and clicks.

  • In spring: January–March, when campaigns are being planned and started

  • In autumn: August–October, when new school terms and seasons begin

  • Weekdays: Tuesday and Wednesday between 9–11 am or 5–7 pm

  • Not recommended: Friday afternoon or weekends

How often should you communicate?

A single email can easily go unnoticed in a busy everyday routine.
That is why we recommend:

  • 3–4 email campaigns per calendar year

  • One main campaign + reminder also works well

  • Repeat campaigns can increase conversion by up to 50%

Email advertising campaigns are one-off services and must be ordered at least
two weeks before the planned sending date.

The service is provided in accordance with the e-Myynti Terms of Use.

Prices do not include VAT.